The search for references and a concept, the creation of a set design , find the elements, models and materials that represent your idea, make a shooting , postproduce the photographs ... there are many phases of a fashion communication campaign. The creative director of Park Creative Studio, Carola, has years of experience in campaign creation and now, from her Chas Park space, all her passions, creativity, communication and fashion converge.
In this course, Carola will bring you closer to the role of artistic creative direction (or art direction). It will show you how to carry out a fashion campaign, visualizing each of the creative processes involved in image construction: from conceptualization through the set design , photography, to the final image. You will understand the project methodology of work and the world of fashion, art and design.
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For more information please visit the website of the host